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Wolfofbey Engine 2.5
⚠️ Student Orientation ⚠️
Guide
Chapter 1: Onboarding
Lesson 1: Welcome to Engine 2.5 (13:14)
Lesson 2: Course Copyright (4:20)
Lesson 3: Introduction About Myself (7:32)
Lesson 4: Join Discord (2:05)
Chapter 2: Millionaire Mindset Secrets [The Foundation]
Lesson 1: The Entrepreneurial Thinking (8:20)
Lesson 2: Embrace the Change & Identify your Purpose (9:01)
Lesson 3: Awaken YOUR Inner Drive (18:49)
Lesson 4: What to Expect During your Journey (9:40)
Lesson 5: Key Points From Successful Students [New Lesson] (10:36)
Chapter 3: Introduction to the World of Ecommerce
Lesson 1: What is Ecommerce (8:12)
Lesson 2: The 4 Business Models of eCommerce (16:24)
Lesson 3: How Much Does it Cost to Start an eCommerce Business (18:58)
Lesson 4: What do you Need to Start an eCommerce Business (11:13)
Multiple Choice Questions – Chapter 3
Chapter 4: The Product Research Blueprint
Lesson 1: Getting Started (14:27)
Lesson 2: Brand vs Quick Flip (20:40)
Lesson 3: How to Find Winning Products [Step-by-Step Guide] [Updated] (33:46)
Lesson 4: Finding the Ideal Supplier (18:26)
Lesson 5: Market & Competitors Analysis (16:30)
Lesson 6: The 3 Pricing Strategies (8:55)
Lesson 7: Intro to Ecommerce Accounting [Powered by: EcomStat] (14:53)
Lesson 8: Accounting for Ecommerce (16:13)
Lesson 9: The Complete Guide to Creating Your Perfect E-commerce Customer Avatar [New Lesson]
Lesson 10: Using ChatGPT the Right way for Product Research [New Lesson] (9:24)
Multiple Choice Questions – Chapter 4
Chapter 5: Building your Store on Shopify
Lesson 1: Find your Identity (23:20)
Kareem Assaf - Beyond the Logo: Mastering Branding in the E-Commerce Era [Powered by Elites] (62:51)
Lesson 3: Setting up your Shopify Account (12:51)
Lesson 4: Theme Selection & Homepage Designing (17:13)
Lesson 5: Creating Collections & Adding products (18:49)
Lesson 6: Customize your Footer & Header (16:13)
Lesson 7: Theme Settings & Domain Integration (11:53)
Lesson 8: How to Collect your Money (17:33)
Lesson 9: How to Deliver your Products [Powered by iCarry] (2:21)
Lesson 10: Top Shopify Apps to Use (11:23)
Lesson 11: Extra Things You Need to do on Shopify (17:13)
Lesson 12: CRO Tips & Tricks (12:22)
FULL RECAP STEP-BY-STEP STORE BUILDING [FOR BEGINNERS] (32:09)
Alex Stifler - Copywriting for eCommerce: How To Build a Winning Product Offer Page [Powered by Copy Elites] (96:30)
BONUS: 100+ PREMIUM SHOPIFY THEMES [FREE]
BONUS: 60+ Custom Shopify Codes for Snippets
Multiple Choice Questions – Chapter 5
Chapter 6: The Full Organic Marketing Blueprint
Lesson 1: Setting up your Social Media Presence (12:37)
Lesson 2: The Ultimate Pre Launch Strategy (7:43)
Lesson 3: How to Win the Influencer game (14:27)
Lesson 4: Intro to Content [Powered by Whiteberry] (14:53)
Lesson 5: How to Build the Best UGC Ads that Convert [Powered by Whiteberry] (19:14)
Lesson 6: The best organic feed strategy [Powered by Whiteberry] (12:29)
Lesson 7: Intro to SEO in Ecommerce (48:13)
Lesson 8: Email Marketing 101 (28:19)
Mahdi Shafiei - The Virality Blueprint Q&A [Powered by Trifid Media] (88:33)
William Houcheimy - SEO Blueprint for eCommerce Brands [Powered by Sliq] (47:24)
Ready Made Ad Templates
Multiple Choice Questions – Chapter 6
Chapter 7: Paid Ads Mastery [From Zero to Hero]
Lesson 1: Setting up your Business Ads Manager (9:05)
Lesson 2: The Only Meta Pixel Guide you Need (9:57)
Lesson 3: The Full Guide on Meta Campaigns [Updated] (10:51)
Lesson 4: How to Build your Adsets [Updated] (11:14)
Lesson 5: Target Audience Done Right [Updated] (7:52)
Lesson 6: Creating Custom & Lookalike Audience (11:12)
Lesson 7: Building your Ad Creatives & Launching your 1st Campaign (11:08)
Lesson 8: Understanding Meta & Shopify Metrics [Updated] (12:13)
Lesson 9: Some Meta Ads Campaigns to Try [Updated] (7:51)
Lesson 10: Meta Ads Reporting [New Updated Lesson] (6:36)
Lesson 11: Meta Ads Copywriting & Best practices (31:20)
Lesson 12: The Wolfofbey Ads Strategy (45:13)
Lesson 13: Tiktok Ads Done Right (6:43)
Lesson 14: Snapchat Ads Done Right (5:11)
Lesson 15: Intro to Google & YouTube Ads
Lesson 16: Ad account & pixel Setup [Recap] (9:37)
Lesson 17: Andromeda is Here (28:33)
Multiple Choice Questions – Chapter 7
Chapter 8: 6-Figures & Beyond
Lesson 1: How to Find & Solve Problems in your Store (12:32)
Lesson 2: Putting your Business on Auto-pilot (8:11)
Lesson 3: AI in eCommerce (5:59)
Lesson 4: Team building & Partnerships (8:17)
Lesson 5: Scaling Legally & Profitably (8:16)
Lesson 6: Wholesale & Franchise (11:38)
Lesson 7: Recap & My Final Thoughts (15:24)
Multiple Choice Questions – Chapter 8
Marwan Takieddine: Building a Fashion Brand - From Vision to Sales [14/01/2026] (71:03)
Chapter 9: Snapchat Ads Mastery [NEW]
Lesson 1: Intro to Snapchat Ads (5:49)
Lesson 2: Business Account Setup (3:22)
Lesson 3: Link Pixel to Shopify (1:51)
Lesson 4: Member Management & Roles (2:43)
Lesson 5: Billing & Payments (2:56)
Lesson 6: Strategy Foundations
Lesson 7: Creative Library & Ad Creation (5:55)
Lesson 8: Campaign Creation Basics (8:43)
Lesson 9: Dynamic Ads Campaign Creation (1:48)
Lesson 10: Understating Snapchat Ads Metrics (4:52)
Lesson 11: Accessing Audience Insights Tool (2:41)
Lesson 12: Snapchat Promote in Business Manager (2:54)
Chapter 10: Using Claude for Max Ecom ROI [100+ Blueprints]
Lesson 1: Research and Validation
Lesson 2: Copy and Creative
Lesson 3: Media Buying Strategy
Lesson 4: Brand and Positioning
Lesson 5: Operations and Systems
Lesson 6: Scaling Intelligence
100+ KILLER PROMPTS
Chapter 11: The Science of Google Ads [NEW]
[Coming Soon]
Bonus Chapter: Full Dropshipping A to Z Guide
Part 1 (16:52)
Part 2 (26:37)
Part 3 (31:10)
Students' Case Studies [Interviews]
Episode 1
Episode 2
Episode 3
Wolfofbey Extras
12 Years of Marketing Advice in Under 12 Minutes
The New Currency of 2026 | Jad Al Fakhani | TEDx AUB
How Much Should You REALLY Spend on Ads in 2026?
How BlendJet Made $500M Selling Portable Blenders
How to Beat Any Competitor (Without Lowering Your Price)
4 Pricing Strategies Guaranteed to Grow ANY Business
How to Grow Your Business SO Fast It Feels ILLEGAL
If I Started An eCommerce Business in 2026, I'd Do This
Wolfofbey Course eBooks
⚠️ Update ⚠️
Marketing & Advertising Strategies
The Wolfofbey Facebook Ads Strategy
The Snapchat Money Printing Guide
Influencer Marketing Secrets Revealed [Updated Ebook]
How to Maximize Sales using Google Ads [Updated Ebook]
20+ Killer Ad Scripts That Sell as F*ck [Updated Ebook]
Tiktok Sales Strategies
The Best Facebook Ads You Will Ever Witness (Blueprint Included)
Every Ad Creative your Business Needs to Take off
How to build the most converting UGC ads for your business [Updated Ebook]
Content 101: Intro to shooting the right content
READY MADE AD TEMPLATES
Copywriting for eCommerce
The Q4 Email Money Machine: Convert Your List Into Cash [New Ebook]
Mastering Meta Ads in the Andromeda Era
E-commerce Operations, Tools & Strategy
Full Wolfofbey Contacts & Apps List
Full Arab Infrastructure Sheet
5 Ecommerce Secrets Millionaires Won't Tell you About
Inside a $2m Ecom Business [TOP SECRET] [Updated Ebook]
20+ Klaviyo Email & SMS Flow Templates [Full Blueprint Included]
The Full Wolfofbey Ecom Auditing Sheet
Customer Support Scripts you need for your eCommerce Business
How to Boost your on-site Conversion rate on Shopify [Updated Ebook]
Every eCommerce Metric You Need to Know
How to use AI for your eCommerce Business [Updated Ebook]
500+ Business Scripts to use on ChatGPT
Full SEO Checklist for your Blogs
Top projected eCommerce Niches in 2023
Black Friday Tips & Tricks You Should Do in 2025 [Updated Ebook]
Top eCommerce Strategies for Christmas 2025 [Updated Ebook]
Top eCommerce strategies for Valentines 2025 [Updated Ebook]
3 Strategies to Find Unlimited Winning Products Everyday [Updated Ebook]
Brand Worthy or Not? [Brand building vs Quick flips]
The Complete Guide To Ordering Products from AliBaba
Shipping from China The Smart Way
The Art of Crafting an Irresistible Offer
The Q4 Ecom Roadmap [2025] [New Ebook]
FACEBOOK ADS Q4 Strategies [New Ebook]
Inventory Management & Accounting [New Ebook]
Shopify Website Optimization [New Ebook]
Product Hunting & Packaging [New Ebook]
Ai in Ecom: Modern Problems Require Modern Solutions [New Ebook]
Custom Shopify Codes for Snippets #1 [New Ebook]
Custom Shopify Codes for Snippets #2 [New Ebook]
Custom Shopify Codes for Snippets #3 [New Ebook]
Custom Shopify Codes for Snippets #4 [New Ebook]
Custom Shopify Codes for Snippets #5 [New Ebook]
Custom Shopify Codes for Snippets #6 [New Ebook]
Custom Shopify Codes for Snippets #7 [New Ebook]
Business Foundations & Market Entry
E-commerce Business Ideas
E-commerce The Pillars to Start
Engine Playbook: Lebanon [What you need to start]
Engine Playbook: UAE [What you need to start]
Engine Playbook: Kuwait [What you need to start]
Engine Playbook: Cyprus [What you need to start]
Engine Playbook: Bahrain [What you need to start]
Engine Playbook: Oman [What you need to start]
Engine Playbook: Qatar [What you need to start]
Engine Playbook: Iraq [What you need to start]
Engine Playbook: Morocco [What you need to start]
Engine Playbook: Canada [What you need to start]
Engine Playbook: KSA [What you need to start] [New Ebook]
Engine Playbook: Jordan [What you need to start] [New Ebook]
Engine 1.0 Live Zoom Meetings
Live Meeting 1 - Recap + Q&A - 30/11/2022 (94:28)
Live Meeting 2 - Updates + Q&A - 23/01/2023 (83:08)
Live Meeting 3 - Updates + Q&A - 09/02/2023 (66:00)
Live Meeting 4 - Updates + Q&A - 27/02/2023 (67:40)
❗ Live Meeting 5 - How to Find the problem in your store + Q&A - 15/03/2023 (91:20)
Live Meeting 6 - How to build a team + General store tips + Q&A - 29/03/2023 (77:05)
Live Meeting 7 - Increase your on-site Conversions + WOB Arabize Strategy + Q&A - 12/04/2023 (83:59)
Live Meeting 8 - Top tips to increase conversions + 1 mistake that made me lose $1m + Q&A - 09/05/2023 (104:41)
Live Meeting 9 - Top Google & Youtube ads tips - 20/05/2023 (60:52)
Live Meeting 10 - Secrets of Private Labeling from South Korea - 30/05/2023 (78:16)
Live Meeting 11 - How to start your eCom brand (Recap) + Student audit (97:30)
Live Meeting 12 - Quick flip vs Brand | 9-5 dilemma | Prepare for Q4 (68:23)
Live Meeting 13 - Full Practical Q&A (83:42)
Live Meeting 14 - How to Cope During External Factors + Q&A (66:04)
Live Meeting 15 - Pop up Q&A (40:33)
Live Meeting 16 - Scaling / Q&A (77:42)
Live Meeting 17 - Finding Your Product Recap / Q&A (63:38)
Live Meeting 18 - What not do in your business [Final Live meeting in Engine 1.0] (53:55)
Engine 2.0 Live Zoom Meetings
Live zoom Meeting - Market Updates + Q&A [24/07/2024] (72:07)
Live zoom Meeting - Q4 Preps + Q&A [03/09/2024] (59:58)
Live zoom Meeting - Lebanon Situation + Q4 Preps [15/10/2024] (31:59)
Live zoom Meeting - Q&A [20/3/2025] (76:49)
Live zoom Meeting - How to Find a Winning Product + Q&A [2/4/2025] (59:09)
Live zoom Meeting - Q&A [14/5/2025] (71:04)
Live zoom Meeting - Q&A [2/7/2025] (49:46)
Live zoom Meeting - Q4 Preps + Q&A (Part 1) [19/08/2025] (51:50)
Live zoom Meeting - Q4 Preps + Q&A (Part 2) [04/09/2025] (60:25)
Emergency Live zoom Meeting - Andromeda + Chatping [14/10/2025] (62:18)
Live zoom Meeting - Market Update + Q&A [29/11/2025] (64:47)
Emergency Live zoom Meeting - GCC Situation + Market Update [03/03/2026] (53:04)
Engine Value Talks
Rakan Khalifa - Navigating the Crypto Market in 2025 (89:57)
Nadine Jehayem - Registering your company in the UAE [Powered by EK Finance] (41:53)
Q4 Datasets
The Q4 Roadmap 2025
FACEBOOK ADS Q4 Strategies
Inventory Management & Accounting
Shopify Website Optimization
Product Hunting & Packaging
The Q4 Email Money Machine: Convert Your List Into Cash
The Q4 Roadmap [2024]
Part 1
Part 2
The New Currency of 2026 | Jad Al Fakhani | TEDx AUB
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